A Poverty of Attention

I am a huge Bill Moyers fan. I watch his show religiously, with a sense of awe and conviction as he deals with big issues of the day: money and politics, government control versus corporate power, media influence, plutocrats and oligarchs against the rest of us, and the role of art in our society.

In a recent episode, Moyers interviewed Marty Kaplan, media scholar and the founding director of the Norman Lear Center at the University of Southern California’s Annenberg School for Communication & Journalism. He also wrote the Eddie Murphy film, The Distinguished Gentleman, about a con man who goes to Congress.

A compelling section of the interview is when Kaplan talks about the era we live in: Big Data and Big Democracy. Big data is all about the trail we leave on the Internet and how large corporations are collecting this data in order to develop profiles for advertising purposes. Big democracy is the need for rights to our attention and to control identity, privacy, and property (including knowledge and information). Kaplan says that these two descriptors of our age have led to a decline in push journalism–where established groups told people what they needed to know and nothing else–and a rise in pull journalism, where the consumer determines what is important.

Another intriguing section is about political advertisements and how storytelling devices are used to circumvent our ability to think critically about issues.  Moyers flat out asks Kaplan, “Do you think these ads make us stupid?” Kaplan replies with a smile: ”We start stupid. The brain is wired to be entertained. We don’t pay attention to the words. We pay attention to the pictures and the drama and the story. If it’s pretty, if it’s exciting, if it’s violent, if it’s fast, that’s where we are.”

There is a reference to a speech Kaplan makes at Barcelona Media in 2012 called From Attention to Engagement: The Transformation of the Content Industry. It is available on YouTube to watch and it is well worth your time, but Kaplan quotes Herbert Simon near the beginning of his presentation and it has stuck in my mind:

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Herbert Simon did not live in our age of Information Commoditization, but he understood three important points that are necessary for each of us to apply in the world of Social Media and Real-Time News:

  1. Our attention is being consumed by information.
  2. We live in a constant state of attention-based poverty.
  3. Balance our attention across the networks we find the most value in.

I am not advocating for an end to technological advancement or a decrease in the number of information sources. I am simply not wanting to be at the mercy of our cultural addiction to immediacy. Without the visual and audible cues reminding me of what just happened, I can take care of what I need to do, without losing focus.

When People Question You

There have been a few moments this week where people have questioned why I choose to pursue multiple interests and why I am studying leadership in an academic arena. This has led me to define for myself an appropriate response to those questions, so that I do not take offense, and most importantly, seek to motivate the other person or group of people to a greater cause or purpose for their lives.

In class Monday evening, I mentioned that I was a voracious reader, so naturally the teacher asked what I was reading. The first book I mentioned was Refuse to Choose!: Use All Your Interests, Passions, and Hobbies to Create the Life and Career of Your Dreams by Barbara Sher. I noted emphatically the impact it has had upon my life because of the use of positive language to describe people that have multiple interests and insatiable appetites for learning and curiosity as well as accepting generalists for who they are, not forcing them to choose a speciality. The response from a peer was fascinating: “So, why are you here studying leadership? Isn’t that a form of specialization?”

My whole-hearted response: No. Here’s why.

The challenge to choose between being a specialist or generalist is often driven by a societal need to label and classify every possible object or person for the ease of knowing how to properly respond to a given scenario. It is also a way to justify earning more money or respect from others within organizations and traditional hierarchies of influence. But, as Sher points out in her book, being a specialist is a recent invention of the 20th-century. She reminds the reader of the past reverence of being a “Renaissance Man” or someone infinitely curious, seeking to learn, grow, and change. Leonardo Da Vinci is the poster child for what a Renaissance Man is all about. Not only was he a painter, but he wrote and studied philosophy, mathematics, theories of flight, design of helicopters and machines, architecture, prophecy, color, perspective, and more than our modern brain could possibly believe that a single man living without the Internet could know.

In his notebooks, Da Vinci had this to say about imagination: “The idea or the faculty of imagination is both rudder and bridle to the senses, inasmuch as the thing imagined moves the sense. Pre-imaginging is the imagining of things that are to be. Post-imagining is the imagining of things that are past.”

Imagination guides and directs our actions and senses. If locked into a specialist mentality, imagination becomes constrained by the limitations imposed by that speciality. When I started my college career, I wanted to be a computer science major, by design a highly specialized industry, but the more I progressed in the program the greater the disconnect between all of my interests became. I did not enter the computer science program, and from there my major become business, then art, then I dropped out.  After a brief stint in a rock band, I returned to The Art Institute of Portland to graduate with a degree in Media Arts & Animation, which was heaven for a generalist like myself.

Learning about leadership is not something that is the end result of my life or career. It is merely another interest that fuels what I do and who I am. How does it relate to being a graphic artist? How does it relate to being a business owner? A friend? A husband? A writer? A filmmaker? Leadership is part of a critical foundation for success. It solidifies what I believe, which in turn affects how I treat others.

I will be a generalist until the day I die and I am finally okay with that.

Some time ago, a friend was asked what subjects a student should learn in order to be a better worker, he responded: “You obviously need to know your trade, but in the future, that won’t be enough. Read Dickens. Understand economics. Know people.”

The Glue Factory

I get a little tired of all the talk about the next generation. They are going to be world changers. They matter more than the rest of us. They will fix what is unfixable.

The adoption of this language, primarily heard in religious communities, shows we have given up and put our very present reality into the hands of kids. We live vicariously through the lives of the youth because we have failed to realize a life worth living for ourselves and others. We place a tremendous amount of pressure on the lives of kids to become adults sooner, when what they really need is time to be kids and not take life seriously.

However, there is a deeper problem. The current leaders have decided to skip a generation and give the blessing of power and control to their grandchildren, not their children. Is it because they have failed miserably in raising their own children and want to make up for it in the lives of their grandchildren? Or is it about control and manipulation?

I am not ready to pass off my responsibilities to the next generation. I may not have been passed the torch from the leadership around me, but I have the desire and passion to attempt to make the world a better place. I may not be a world changer in the eyes of the generation in charge, but the world is often changed by the unexpected forces no one sees coming.

I don’t want to wait until tomorrow to fix today. I don’t want to wait five years for the world to be changed by the youth. Change starts today with my own life, with the lives of my friends and family, and with the fire that burns deep within me.

I’m not ready to go to the glue factory, how about you?

The Business Lab

How much time do you spend in your business lab trying something new? Perfecting a formula, shot, strobe setup, or algorithm?

There is a temptation to coast and only do what you know you are good at. But what happens when what you are good at becomes mundane and boring? Do you jump to your trusty social network for inspiration? Do your customers notice when you are bored? How about your employees?

Business, according to Michael E. Gerber, is all about learning, experimenting, and investigating. He writes in The E-Myth Revisited:  ”Yes, the simple truth about the greatest business-people I have known is that they have a genuine fascination for the truly astonishing impact little things done exactly right can have on the world.”

Two things stand out why all business owners and employees need to develop a learning attitude within an organization:

  1. Fine-tune genuine fascination:  It isn’t enough to be fascinated by things and stuff.  Genuine fascination eliminates boundaries of time and energy, pushing us into the realms of Flow (Csikszentmihalyi) and being in the zone. It brings a purpose and a drive to everything we do. Without curiosity, boredom will overtake a business quicker than moss covering a brick wall in the Pacific Northwest.
  2. Little things, astonishing impact:  The big events in life are few and far-between. However, the little things of our jobs done with an artistic flair of perfection can have an unbelievable impact upon the morale of an organization and the people who benefit from the work done.  Within the photography industry, photographers and camera manufacturers perpetuate the eternal question:  Is Canon better or is Nikon?  This is a big question which distracts from the true function of a camera, to take pictures. The little things which create astonishing results become lens selection, shutter speed, aperture, perspective, lines, color, light placement, subjects.

As I further my business model for Chris Martin Studios, I am purposely adding time for experimentation. It is my lab. It will shake the boredom from within. And it will be fun.

Knowledge Without Context

I’m a processor. I think through ideas deeply in order to see not only the potential, but also areas of improvement and how to apply them in reality. In short, I strive for context. But context in our day and age is difficult, especially when it is so easy to find out answers at the press of a button.

This morning while making pancakes, my grandmother asked me if you can freeze oleo. I honestly didn’t know, so I grabbed my iPhone and searched Google for the answer. In under a minute, I found out the answer. Yes, you can freeze oleo for up to three months, but it is susceptible to odor transfer.

Thanks to Google I was able to easily obtain knowledge, the answer to my question. But will I freeze oleo? No. Because the question for me is this: How much oleo have you boughten which warrants asking whether you can freeze it? Context is often found in asking a better or different question.

In my financial environments class, I was lost the first two weeks as I searched for context. How do balance sheets, income statements, and cash flow statements affect reality? What I was really searching for is the answer to a different question: How does strategy turn into quantitative measures? How can a trend of numbers be used to discover the qualitative meaning? What do these equations mean in reality? How do they apply to my experience as a business owner? I haven’t entirely found complete context, but I am bumbling along the path, leaving behind ignorance, heading for understanding.

One final thought about context is in relation to the KONY 2012 video which went viral over the last few days. Invisible Children is implementing a campaign to stop the leader of the Lord’s Resistance Army (LRA) in Africa (a very simplified summary of a incredibly complex issue). While I think the video is very well done and asks great questions, the response to the video, for and against, is really about the struggle with knowledge and context. What will you do with the knowledge about this issue? Will you ask questions? Will you accept the message from Invisible Children at face value? Will you look for ways to discredit the presenter of the message? Will you blindly look past the faults of the messenger?

There are answers to all of these questions, but the reality is that we have become comfortable with a merit badge approach to the attainment of knowledge. PHP, check. Video editing, check. HTML, check. Guitar, check. I have a lot of merit badges, but can I write a song? Can I direct a film? Can I design and develop a website or mobile app? These are questions which lead to the deeper analysis of myself: What will I do to impact society with the knowledge and abilities I possess? That is the ultimate context and one I am daily in pursuit of.

Haiti 2012 Recap Video

On Sunday, Grace Foursquare showed the following four minute recap video focusing on the Torcelle Orphanage construction. While construction was the main focus of the trip, there were a myriad of stories and experiences which did not fit into this video:  The orphanage at Sarthe including a medical clinic, the journey to the lookout, a business class, a lot of bloopers including a blazing hot rendition of John Denver’s “Thank God I’m a Country Boy,” and a mouse hunt. Until that video is complete, enjoy this four minute video:

The Crippling That Crowns

Quote

“Inevitably, sooner or later, there comes a crisis . . . in which we are brought to the appalling sense of our own incompetence and weakness. That is a great hour, an hour of overwhelming disappointment merging to despair; the result of which we shall never again be what we were, but we shall go softly all our days.”

– G. Campbell Morgan

In the Shadow of Grace

Every Christmas I get a book from my dad. He has a pretty good track record of buying books that speak to me at different times in my life, but occasionally I question his judgment. One book in particular, In the Shadow of Grace, has sat on my shelf untouched for 12 years. It wasn’t that I didn’t like it, I just couldn’t get into it.

For some reason, it was on my mind this morning. I kept repeating the title in my mind, “In the Shadow of Grace… In the Shadow of Grace…” So, after getting home from breakfast with my grandma, I took the book off the shelf and was struck by the following quote in the foreward from Toni Morrison’s book Paradise:

“Playing blind was to avoid the language God spoke in. He did not thunder instructions or whisper messages into ears. Oh, no. He was a liberating God: A teacher who taught you how to learn, to see for yourself. His signs were clear, abundantly so, if you stopped seeping in vanity’s soul juice and paid attention to His world.”

These heavy and illustrative words paint a beautiful picture in my mind: all that is around us, including the pain and the joy, is an opportunity to encounter grace and be free. I, for one, love the idea of grace, but only when it comes to other people. I do not extend the same amount of grace I give others to myself.

When I read the words of Morrison, “[stop] seeping in vanity’s soul juice and [pay] attention to His world,” I realize not giving myself grace is a form of vanity. It cheapens the grace I give to others because if it isn’t good enough for me, why would it be good enough for someone else?

Grace is not easy for me to accept. I would much rather face punishment. Fortunately, grace is liberation from myself and the prison I keep myself locked up in.

The fact I need grace reminds me of my humanity, frailty, and fallibility. My eyes open to the things of this world where I can make a difference and the clear signs from God become an intimate whisper of acceptance.

Reflections of Haiti

Tonight I am up late piecing together a four minute highlight video of the two week mission trip to Haiti that I had the privilege of going on last month. Listening to the reflections of my teammates, watching the footage of orphans, and hearing the laughter of my friends, I am transported back to each place and filled with conflicting emotions.

On one hand, I long to be back there. I felt needed, significant. This feeling was shared by one team member in an interview, “The one thing that I crave, I think we all crave, is being significant in the world we live in to make a difference.”

On the other hand, I am wrecked by the experience: the joy in the lives of others who have nothing, the fear in the eyes of people living way outside their comfort zone, the numbing distance in the eyes of little kids without parents. The smells of waste and burning trash fill my nostrils. Echoing in my ears are the sounds of roosters crowing, kids playing, and giant dump trucks speeding down gravel roads. It’s all there. Staring at me from my computer monitor and my memories.

It’s taken me almost three weeks to realize the importance of expressing these emotions.

For two weeks, I could barely function. I found myself in the deepest depression of my life. I wanted to hide from the task of editing the footage. I didn’t want to relive the experience. I felt like a tremendous failure as I physically, emotionally, and spiritually just couldn’t process what was buried deep in my soul.

It wasn’t until I had lunch with four of the guys on the trip that I realized, I am not alone. My experience was validated by their encouraging words. I am not alone. These emotions are real and lead me to a place of acceptance.

I don’t think I’ll ever be the same.

Pursuing Hilarity

Somewhere out there, I read: “If you don’t have a sense of humor, buy one.” I love to laugh. I love jokes of the practical, dirty, or British-type. I love comedies. Especially Monty Python, Kevin Smith films, and Mel Brooks films. In addition, Stephen Colbert cracks me up. Did you see the episode where he chases Jon Stewart in order to take back control of the Colbert Super Pac? Fear not, it’s right here.

Pretty funny, huh? How about Monty Python’s The Lumberjack Song? It’s right here.

Go and find something that makes you laugh.